“The affected information included usernames, email addresses, and hashed passwords – the majority with the hashing function called bcrypt used to secure passwords,” according to an email sent to customers signed by Paul Fipps, chief digital officer at Under Armour.īcrypt is 19-year-old security algorithm designed for hashing passwords and is based on the Blowfish symmetric block cipher cryptographic algorithm. It took Dropbox four years to report details of more than 68 million user accounts that leaked in 2012. With Yahoo, it took three years to investigate and disclose a massive data breach of account information tied to 3 billion users. “It should prove that whether there’s regulatory enforcement or not, companies have a duty to their customers and fiduciary responsibility to reveal these breaches as soon as possible.”īy comparison it took LinkedIn four years to discover and disclose its breach of 117 million email and passwords. And they are getting a lot of kudos for this,” said George Avetisov, CEO of security firm HYPR. “What Under Armour did different was they came clean about the breach almost immediately. The notice contains recommendations for MyFitnessPal users regarding account security steps they can take to help protect their information,” Under Armour said in a statement. “Four days after learning of the issue, the company began notifying the MyFitnessPal community via email and through in-app messaging. In a statement sent to customers on Friday the company said on MaUnder Armour became aware that in February of 2018 “an unauthorized party acquired data associated with MyFitnessPal user accounts.” Under Armour purchased MyFitnessPal, a diet, nutrition and exercise tracking website and app, in 2015 for $475 million. The company said personal identifiable information such as credit card numbers and social security numbers were not part of the breach. Fitness apparel firm Under Armour said 150 million users of its MyFitnessPal app are victims in a breach exposing user names, email addresses and hashed passwords.
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